The first "manefesto" that appeared below the mashup map on the BCC alpha site was written by my developers from what they read in the strategic development brief. It was really quite good, and highlighted two perspectives that I hadn't thought of; one being competitive advantage, and the second safety.
Security and Safety are synonyms ( see Thesaurus.com ), but the point is that I think that as a culture we are becoming dependant on cell / mobile phones in a way that could be a bit dangerous, particularly if the underlying coverage that makes the devices work isn't six sigma reliable in high population density areas.
Cell phones haven't been around all that long, and depending on how old you are either has the telephone. But practices around innovation change quickly. Today, the average pre-teen has a cell phone. Why? Security, the "feeling" that the ability to stay connected and communicate a variety of details from if there is homework, to where they are, or are headed next makes us, and them ( despite their feelings of indestructability ) feel safe.
But, if you're a parent and your cell / mobile, or your kid's can't reliably connect to a network in a time of need that isn't safe!!
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